While it’s always tempting to fall back on broad match keywords, the “catch all” net is rarely cost effective. The more specific you can be in terms of selecting keywords and anticipating potential search queries, the more likely you are to reach a relevant audience. You already know that PPC is a game of specifics. Hone-In on Exact and Phrase Match Keywords Integrate negative keywords into your existing campaignsīy considering these key factors, and taking necessary steps to test and track your campaigns, you’ll be well on your way to discovering more relevant leads at a lower cost.

Now that you’ve been tasked with reducing these base costs, what are some simple steps you can take to reduce ad dollars spent on generating potential leads? One of the most important things one can do is go back to the basics. Reducing your cost per lead in Google AdWords takes research and data, but the marketing dollars you’ll save as a result are well worth time spent during planning and testing phases.

Of course, using careful targeting tactics to determine this audience can result in money saved for you. As with any kind of marketing endeavor, being focused and familiar with the wants and the needs of your audience is critical to the success of your Pay Per Click campaign.

Google pay per click cost